CGI VFX Spot : “Create Magic” by – Luminous

Check out this fresh VFX spot for the Nippon’s “Create Magic” campaign based around the concept of changing not only the physical environment, but also the mood of the people in that environment.

The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution. In the commercial, the family are led through a transformation of their house as the Blobbies turn possibilities into realities by creating magic from the mundane.


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